Video warns against driving while texting
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Video warns against driving while texting

Video warns against driving while texting

March 18, 2011 | By Karina Chavarria, The Miami Herald

A gray casket sat in the center of a burial plot at Kendall’s Woodlawn Park South Cemetery. As the morning sun gleamed off the silver fixtures, 9-year-old Carter Cabassa walked slowly over and joined five other pallbearers carrying the casket to its final resting place.

As the pallbearers took their first steps, someone yelled, “Roll camera, action!” The solemn scene unfolding in the cemetery Thursday was a commercial shoot organized by the Miami-Dade Expressway Authority, to be used to emphasize the dangers texting while driving. The two-day commercial production is part of the expressway authority’s new safety campaign, “The Last Word,” which aims to generate international awareness for the extreme dangers of texting while driving.

“We don’t want to give too much away,” expressway authority spokeswoman Cindy Polo-Serantes said, “but we want to show there are consequences to our actions.” The commercial focuses on what happens after someone is killed in a texting-related vehicle accident. It is to be launched on YouTube, Facebook, Twitter and the agency’s website on May 1.

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